Analyse Amazonâ€™s strategic position, and use this analysis to evaluate the suitability of Amazonâ€™s corporate strategy
- Analyse strategic position in terms of strategic groups, market segments, and critical success factors.
- Analyze macro-environment through the PESTEL model.
- Evaluate the competitive environment through the Porterâ€™s five forces model.
- Apply the notion of strategy capability (value chain, SWOT analysis)
- Explain and evaluate the corporate level strategy of Amazonâ€™s through evaluation criteria: consistency, suitability, validity, acceptability, and feasibility.
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