BA421 Leadership in Organizations

This week you learned about the importance of shaping culture and how it is a critical function of leadership.


Write a 2 page paper on “Organizational Culture”.


Address the following in your paper:


  •        * What is Culture
  •        *Why is it important
  •        * Internal Integration
  •        * External Adaptation
  •        * Also include a description of a culture for an organization you are familiar with. Identify some physical artifacts—such as log, mascot, building, advertising images—associated with the company and discuss what underlying values these suggest.


Include a title page and 2-3 references. Only one reference may be from the internet (not Wikipedia).

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