Management Coursework


In the following assignment, students are asked to consider all course content to develop a Workplace Application Plan for Harley Davidson Motorcycles. 

1. Review Harley Davidson, videos and articles included in the assignments folder.
2. Reflect on the Pink and Grant texts, class discussions and previous assignments.
3. Prepare a 2-3 page Workplace Application Plan that includes the following:

• History of Harley Davidson based on provided resources and/or additional outside resources.
• Identify 2 clear aspects of Harley Davidson Organizational Behavior and Culture that directly support Harley Davidson’s organizational goal achievement.
• Identify 2 clear aspects of the Harley Davidson Organizational Behavior and Culture that directly diminish Harley Davidson’s organizational goal achievement.
• Identify 2 recommendations for change that are aligned with current Harley Davidson operations and that support organizational goal achievement.
• Based on course content, describe 2 organizational steps that must occur to support the organizational change.
• Conclusion. Why is your organizational Workplace Application Plan important for Harley Davidson’s long term career success? 

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Workplace Application Plan for Harley Davidson


Introduction. 2

History of Harley Davidson. 2

Positive Organizational Behavior and Culture. 2

Negative Organizational Behavior and Culture. 3

Recommendations for Change. 3

Organizational Steps to Support Change. 4

Conclusion. 4

References. 5


History of Harley Davidson

            William Harley and Arthur Davidson first built a bike in 1901. The pedal system motorcycle was completed after two years. However, the construction of the bike turned out to be a learning experience as it had various problems. For example, the bike could not climb a hill. The first prototype Harley Davidson appeared in 1905 (Moto Network, 2016). The Harley Davidson motor company has since grown to become a leading motorcycle company in the world. It has over 67 dealers that are spread throughout the world. The Davidson brand is rooted in America thus making the history of America to intertwine with the history of the motorcycle company. The motorcycle company was officially incorporated in 1907, with the Davidson and Harley brothers officially combining forces (Moto Network, 2016). The company set its headquarters in Milwaukee. The motorcycle company became famous for its 45-degree air-cooled V-Twin engine (Moto Network, 2016). During the First World War, the military sourced the Harley-Davidson motorcycles for use in their operations. Harley Davidson is currently a motorcycle a significantly respectedbrand name. It sales volume makes it one of the leading motorcycle companies in the world.


Positive Organizational Behavior and Culture

            The organizational goal for Harley Davidson is to fulfil dreams of its clients by providing a good motorcycling experience, and provide the motorcyclists and other clients with an expanding line of motorcycles as well as branded products and services (McBee, 2011). The goal will enable the company to be a leader in the motorcycling industry. It has managed to achieve the goal through the implementation of leadership development. The company promotes leadership sustainability by training and promoting the employees into leadership positions. The practice is implemented throughout the organization. It allows for the maintenance of the culture of the company. The organization achieves its goal by being customer-centric. It considers the customer preferences and expectations in the design of its motorbikes. It ensures that more customers are attracted and the existing ones are maintained.

Negative Organizational Behavior and Culture

            The association of the motorcycles with a violent culture is diminishing the achievement of the goals of the company. The company seems to be supporting the bold and rebellious attitude of the biker culture by designing the chopper-styled motorcycles (Schouten &McAlexander, 1995). The second aspect is the high pricing of the motorcycles. The company has focused on luxury and sport motorcycles that it prices expensively. Majority of the people are not able to afford them hence opting for the Japanese motorcycles.

Recommendations for Change

            The organization needs to invest more in public relations programs that are aimed at changing the attitude of the people about the bikers’ culture. The aim of the campaign should be to dissociate the company from the violent incidences that are sometimes witnessed in bikers. The second recommendation would be for the company to streamline its manufacturing process so that there is less expenditure in the production process. It will allow them to price their bikes more competitively.

Organizational Steps to Support Change

            The company will need to expand its corporate department to be involved in more charitable activities while communicating its messages on the need for peaceful interactions. The company also needs to restructure its production operations to avoid unnecessary expenditure on manufacturing. The resulting cost reduction should then be passed down to the customers.


            The workplace application plan will help in protecting the brand of the company. The public relations activities will help in reducing the association of the organization with the bikers’ violent activities. The second step will help in making the company pricing policy more competitive. More customers will subsequently choose to purchase the company’s products.


McBee, R. D. (2011). Harley-Davidson’s Future (Abroad). International Journal of Motorcycle Studies7(2).

Moto Network (2016). History of Harley-Davidson Motorcycles.Retrieved from

Schouten, J. W., & McAlexander, J. H. (1995). Subcultures of consumption: An ethnography of the new bikers. Journal of Consumer Research22(1), 43-61.

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