Marketing assignments

1- After reading the First Chapter in Zero Moment of Truth
page 16-29 on this link

https://ssl.gstatic.com/think/docs/2012-zmot-handbook_research-studies.pdf

2- Read this article http://drakedirect.blogspot.com/2012/07/shopping-cart-abandonment-rates.html

in 5 sentenses give me your thougths on how in today’s world a brand can counteract this trend of increasing abandoment.

no format required

marketing -2

1. “Crossing the Chasm” is a fantastic article. Do you think social media helps companies “cross the chasm” much easier than pre-social media days. Why or why not?

The article on this link
http://readwrite.com/2007/08/06/rethinking_crossing_the_chasm#awesm=~oGTKr0TU0sMQBT

2.Please tell me what cross shopping behavior means to you and when you have done that.

NO FORMAT REQUIRED

marketing -3

1.Regarding the New Social CMO video, tell me the 5 key steps to guide your marketing and communication teams. Define each.
Video link https://learn.hootsuite.com/student.php?ctg=content&view_unit=113
open on FireFox and u hv to sign up to be able to watch the video

2. Regarding the “Redefinition of Traditional Media Models” with Todd Defren, Todd made major points in the interview. List the 5 of Defren’s main points that most resonated with you.
video link https://learn.hootsuite.com/student.php?ctg=content&view_unit=72
open on FireFox and u hv to sign up to be able to watch the video

NO FORMAT REQUIRED

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