Why is the organizational culture so important in the successful implementation of an ethics program for a business

Learning Activity #1
Why is the organizational culture so important in the successful implementation of an ethics program for a business? How do you create a strong organizational culture?

Learning Activity #2
You are an executive with a large pharmaceutical company and you have to decide
whether to market a product that might have undesirable side effects for a small
percentage of users.
How should you decide whether to sell the product?
How does a theory of ethics apply and how does it affect your answer?